KPIs - Page 1 - Viur Blog

5 Essential Google Analytics Metrics

In this small article I’ll cover some metrics that can give additional insights on your marketing efforts and how do you get to them on Google Analytics. Plus some example charts I use in Viur for visualizing them. Traffic Sources Traffic sources are the channels that you have open to the web. You want to keep them effective and constantly bringing new people to your site. You should pay particular attention to the organic ones (all but the paid search) and keep them growing week after week. You can achieve this by creating new (quality!) content and distributing it in a blog post, newsletter, and social media. If people love your content they’ll share. also, if you are...

Key Performance Indicators

Anyone working on projects or an organization surely has heard of KPIs - Key Performance Indicators. Some even contribute to their calculation and are evaluated by it. What are Key Performance Indicators and why are they useful? KPI is simply the name given to a metric that is used to measure certain factors that are crucial to the success of an organization. Each KPI is usually associated with a goal or objective to be achieved. Regular determination of the value of KPI intends to measure the degree of progress towards objectives and their evolution over time: Are we moving in the right direction? Will we achieve the target if we continue? The KPIs can differ from organization to organization since...

Business Analytics with Simple KPIs

Using Viur to create useful KPIs If you already use Viur you know that it connects to all kinds of data sources enabling you to unlock the value of stored data without needing to be a data scientist or a developer. For those who don’t know us yet, we offer an analytical platform that connects with your business data (cloud and on-premises) allowing you to visualize and explore that data. So, with this in mind, we would like to show you how to create some sales KPIs (key performance indicators) using our demo database. For this demo, we chose to use the Northwind database that exemplifies a typical relational model for a store with orders, products, clients, suppliers, employees...