Measuring Customer Satisfaction with Google Analytics

In a global market where competition is tight, you must make sure your customers are happy. There are many ways to measure customer satisfaction, and we found one that is quick to implement, uses a platform that almost every site uses and is free. It even works with Net Promoter Score if you want, as we explain below. In order to put this example in practice, you must have Google Analytics on your site. You can learn here how to set it up. Without further ado this is how we did it: Where we wanted to know if the user liked something we placed some thumbs up and thumbs down buttons. Whenever the user clicks one of the thumbs a...

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