Calm from Chaos: How data can change your business

Here’s a simple truth of the 21st century: data changes businesses. Or more accurately, making sense of your data and acting on it changes businesses. If your tendency is to say, “I’m a small business. Data isn’t relevant to me”, you’re missing out on huge opportunities to revolutionise how you conduct your business. From Fortune 500 enterprises to corner shops, data management and analysis will change how we do business, inside and out.   1. Data as an asset Data collection isn’t just for the big boys these days. While we read reports about “big data” and it’s growing impact in our daily lives both as business owners and as consumers, it’s easy...

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