insights

If you manage a Facebook page and you like to see how people are engaging with your content you’re probably a big fan of the Facebook Page Insights. It allows you, among other things to: View metrics about your Page's performance Learn which posts have the most engagement See data about when your audience is on Facebook One of the most useful metrics over there is the Engagement Rate that in a certain way allows you to see how popular or viral a post was. According to their help center the Engagement Rate is: The number of people your post reached who then liked, commented, shared or clicked on your post. If you do a quick google search you’...